广东快乐十分

中文简体
中文简体

新闻与观点

疫情后开业的全国最大实体书店,这家店底气何来?

2020-06-01 14:54:53

5YUE30RI,XINHUAWENXUANQIXIASHITISHUDIANPINPAIWENXUANBOOKS(ZHAOSHANGDIAN)ZHENGSHIKAIYE,ZONGMIANJIJINWANPINGMI、TUSHU10WANZHONG30WANCE,SHIYIQINGZHIHOUKAIYEDEQUANGUOZUIDADESHITISHUDIAN,YESHICHENGDOUCHENGDONGZUIDADESHITISHUDIAN,BEIMEITICHENGWEI“XINGYEDEBIAOZHIXINGSHIJIAN”。

5YUE31RI,SHUDIANJUXINGLEYICHANGYIYIFEIFANDEZHUTIHUODONG:“SHANGXINLE,SHUDIAN——WENXUANBOOKSPINPAIXINFENGXIANG”,WEIHESHUOZHEICHANGZHUTIHUODONGYIYIFEIFAN?YINWEITADUIYUZHEIJIA“YIQINGHOUKAIYEDEQUANGUOZUIDASHITISHUDIAN”ZUOLEGENGSHENCENGCIDEJIEDUHEJIESHAO。CHENGDOUSHICHENGHUAQURENMINZHENGFUFUQUZHANGZHOUHAIYAN,CHENGDOUSHIWEIXUANCHUANBUYINSHUAFAXINGCHUCHUZHANGZHONGHONGSONG,CHENGDOULINGSHOUSHANGXIEHUIMISHUZHANGOUJIANLING,ZHONGGUOCHUBANCHUANMEISHANGBAOSHEZHIXINGDONGSHI(SHEZHANG)、DANGWEISHUJI、ZONGBIANJIWUXUSHENG,ZHAOSHANGSHEKOUCHENGDOUGONGSIZONGJINGLIWANGXIAOBO,SICHUANXINHUAFAXINGJITUANDANGWEISHUJI、DONGSHIZHANGLUOYONG,SICHUANXINHUAFAXINGJITUANZONGCAI、XINHUAWENXUANCHUBANCHUANMEIGUFENYOUXIANGONGSIDONGSHIZHANGHEZHIYONGJIGONGSIJINGYINGGUANLITUANDUIHEGEYEWUJIGOUZHUYAOFUZERENCHUXILEHUODONG。

现 场

HUODONGSHANG,XINHUAWENXUANLINGSHOULIANSUOSHIYEBUFUZONGJINGLIYANGLIUQING,ZHONGGUOCHUBANCHUANMEISHANGBAOSHEZHIXINGDONGSHI(SHEZHANG)、DANGWEISHUJI、ZONGBIANJIWUXUSHENG,XINHUAWENXUANZONGJINGLILIQIANGFENBIEYI“SHANGXINLE,WENXUANBOOKS”、“SHANGXINLE,XINGYEFENGXIANG”、“SHANGXINLE,WEILAI”WEIZHUTIZUOXIANCHANGYANJIANG,TONGGUOSANGEBUTONGJIAODU、BUTONGCENGMIANDEZHUTICENGCENGDIJIN,WEIDAJIAPOUXILEYIWENXUANBOOKSXINDIANKAIYEWEISUOYINGDEXINGYEWEILAIZOUSHI。

SUIHOU,CHUXIHUODONGDEXIANGGUANLINGDAOGONGTONGSHANGTAI,DIANLIANGQIDONGZHUANGZHI,YIQIWEIZHEIGEQUANXINDE“CHENGSHIWENHUAMIANKONG”KAIQIMEIHAOWEILAI。

 

对 话

DUIYUZHEIZUOXINDIAN,WOMENKANDEJIANDESHIYANZHIBAOBIAODEWANGHONGQIZHI、WUCHUBUZAIDEJINGQIAOSHEJIYIJIDUOYUANHUADEYUEDUTIYAN,RANERKANBUJIANDE,HAIYOUHENDUO......

DAIZHEWENTI,TEYIYAOQINGDAOCHUXIXIANCHANGDEJIWEIDUIHUAREN,JIDAJIADAILAIZUIQUANWEI、ZUISHENRUDE“XINDIANJIEDU”。

“上新了,文轩BOOKS”,到底“新”在哪?

JINTIAN,DAIZHEDUJUJIANGXINDECHENGSHIRENWENTIAN,WENXUANBOOKSSHANG“XIN”LE!SHANGXINHOUDEWENXUANBOOKS,JISHIMAICHANGYESHIZHANCHANG,MAICHANGTONGGUOCHANPINLIUTONGSHIXIANXIAOSHOU,ERZHANCHANGZESHIJIANGKONGJIANHECEHUABIANXIANWEISHOUYI。WOMENJINGXUAN10WANPINZHONG,30WANCETUSHU,CEHUALE5000+TUSHUTUIJIAN,50+ZHUTICHANGJING。CHUANBANTUSHUZHUTIZHAN:CHENGDOU——YANHUORENJIANSANQIANNIAN;RENJIANCHUFANG,WENZHENXINUAILE,ZHUTIXINCHENGXIAN。

SHUDIANZONGGONGSANCENGLOU1WANPINGMI,YINWEIDICHUCHENGDOU“DONGJIAO”,SHEJISHILIWEIMINXIANSHENGTEYIRONGRULEGONGYEYUANSU。2000PINGMIERTONGSHUDIANHEQINZICANTING,DINGNENGCHENGWEIXIAOPENGYOUMENDUYIWUERDEXUANZE。MEIYICENGLOUDOUYOUBUTONGFENGGEDEKAFEITING、CHATINGHECANTING,SHUDIANSHIYUEDUKONGJIAN、SHEJIAOKONGJIAN、YOULEKONGJIAN,YONGHUXIAOFEIDIEDAIGENGXIN。

为何说文轩BOOKS(招商店)是实体书店4.0时代的起点?

SHITISHUDIANDEFAZHANJINGLILESANGEJIEDUAN:1.0SHIDAI,TUSHUBIAOZHUNDIAN,YIMAISHUWEIYEWUZHUZHOU,GUANZHUDESHI“HUO”;2.0SHIDAI,DAZAOGAOYANZHI,DUOYETAI、DUOYUANHUADEFUHEXINGKONGJIAN,GUANZHUDESHI“CHANG”;3.0SHIDAI,FAHUIGENGDADESHEHUIJIAZHI,YINGZAODUSHUFENWEI,CHUANGJIANWENHUAJINGGUAN,LADONGWENHUAXIAOFEI,SHITUSHUWEIMEIJIEDEZHINENGHUAJUCHANG,GUANZHUDESHI“REN”。RUJIN,WOMENYIJINGJINRUSHITISHUDIANDE4.0SHIDAI——YI“PINPAIJINGYING、RONGHEFAZHAN”WEIHEXIN,XIANSHANGYUXIANXIARONGHEFAZHAN。WENXUANBOOKSZHAOSHANGDIANDEKAIQI,ZHENGSHISHITISHUDIAN4.0SHIDAIDEQIDIAN。


为何择址而东?

WENXUANBOOKSXINDIANXUANZHICHENGDOUSHICHENGHUAQUSHANBANQIAOLU669HAOZHAOSHANGHUAYUANCHENGGOUWUZHONGXIN,BEIHOUJUYOUSHENYI:YISHISHUNYINGCHENGDOU“DONGJIN”ZHANLVE,CHANYEFAZHANYINGLAIXINDEJIYU;ERSHICHENGDONGSHANGQUEFADAXINGZONGHEXINGSHUCHENG,WENXUANBOOKSZHAOSHANGDIANDEJIANSHEBIJIANGTIANBUZHEIYIKONGBAI,BIDINGHUICHENGWEICHENGDOUSHIDONGCHENGPIANQUXINDEWENHUADIBIAO;SANSHIZHAOSHANGHUAYUANCHENGSHIZHAOSHANGSHEKOUZAICHENGDOUSHISHIDEWENHUAKUAJIEXIANGMU,DINGWEI“CHENGDOUSHOUXIYUEMEIYOULESHENGHUOZHONGXIN”, HUAYUANCHENGYEXUYAOWENXUANBOOKSZHEIYANGDEPINPAISHUDIANLAIGONGTONGGOUZAOYI“YUE”WEIZHUDEJIATINGXIAOFEIYOUYUECHANGJING。

都说做实体书店难,那么以新店开业为例,说说新华文轩这几年是如何实现“逆袭”的?

WOMENYONGSANGEZILAIHUIDA:

DIYIGEZISHI“ZHI”,YONGZHILAIBIAODAWENXUANDUISHITISHUDIANJINGYINGDESANGEGENBENBUBIANSHUXINGDERENZHI。DIYIGE“ZHI”SHICHONGFENZHIDAOLEJIESHUDIANYONGHUXUQIU,DIERGE“ZHI”SHICHONGFENRENZHISHITISHUDIANSHANGYEBENZHI,DISANGE“ZHI”SHICHONGFENRENZHISHUDIANWENHUASHUXING。

DIERGEZISHI“ZHI”,ZHIJIANGDESHIYINGDUI,2016NIANWENXUANTICHUSHITISHUDIANFAZHANDESANDUOZHANLVE——DUOPINPAI、DUOMOSHI、DUOTUANDUI,JINNIAN4YUEWENXUANSHITISHUDIANJINGYINGYANTAOHUISHANG,HEZHIYONGDONGSHIZHANGXIANGLIANGTICHU:PINPAIJINGYING+WENHUAZHUANXING,GEPINPAIYAOJIYUPINPAI、DANDIAN、SHANGQUANZENYANGJIANGXINJISHU、XINSHOUDUAN、YINGXIAOBUJU、YUANGONGSHENGCHANLIJIEFANGJIEHEQILAI。CIWAI,WEILEMANZUXIANZAIDUZHEYUEDUXUQIUFANGSHIDUOYUAN、XINGTAIDUOYUAN,ZHANZAIWENXUANLICHANG,WOMENJIYUCHUBAN、GONGYINGLIANDAZAO、SHITISHUDIANSANDUOZHANLVEDENGYIJINGXINGCHENGLEWANZHENGDEJIEJUEFANGAN。

广东快乐十分DISANGEZISHI“CHI”,DIYIYAOZHENGXIANGJIJIHUIYINGDUSHURENDECHI,DIERZHEIGEXINGYEYOUYIGEHENZHONGYAODECANYUZHUTI,WOMENGUQIECHENGWEICHUBAN。TAMENBUDUANZAIYONGWENZI、TUPIANCHUANBOZIJIDESIXIANG、ZHISHIHEGUANDIAN。ZHEIZHONGCHIXINWOMENXINGYEYAOQUTUIDONG。DISANHUIDAOWOMENZIJI,YAOTONGGUOZIJIDENULIQUHUIYINGCHIXIN,YERANGWOMENZAIZHEIFENCHIQINGDEZHUIQIULISHOUHUOTUANDUI,SHOUHUORONGYU。

受疫情影响,很多实体书店在今年举步维艰。此时开第二家店,文轩BOOKS堪称是“逆势而为”,何以做这个决定?

广东快乐十分JINXIENIANLAI,SHITISHUDIANXINGYECHIXUXIAHUA,2019NIANSHITISHUDIANXIAOSHOUGUIMOXIAJIANGLE4.24%。JINRU2020NIAN,XINGUANFEIYANGENGSHIRANGSHITISHUDIANXUESHANGJIASHUANG,2YUEFENSUOYOUSHUDIANBIDIANTINGYE,3YUEFENCAIZHUBUYOUXUFUGONGFUCHAN,2020NIANDIYIJIDUSHITISHUDIANXIAOSHOUGUIMOTONGBIXIAJIANG54.79%。

JINRUDIERJIDUHOU,CHUBUFENTESHUXINGYEWAI,JUEDABUFENXINGYEYIJINRUQUANMIANFUGONGFUCHANJIEDUAN,SHENGCHANHEJINGYINGDOUZAIZHUBUHUIFU,DANZHENGTIQINGXUDI,XINGYEXINXINBUZU。SUOYIWENXUANBOOKS(ZHAOSHANGDIAN)DEKAIYE,ZHEIJISHIXINHUAWENXUANWEICHENGDOUSHIMINXIANSHANGDEYIFENWENHUAHOULI,YESHITIZHENXINGYEXINXINHEWENHUAXIAOFEIXINXIN、TUIDONGYUEDUWENHUAXIAOFEISHENGJIHEFAZHAN、JIAKUAISHITISHUDIANQUANMIANFUGONGFUCHANDEYOULIJUCUO,SHIXINHUAWENXUANZAITESHUSHIQIDEZERENHEDANDANG。

书店4.0遇上后疫情时代,文轩将如何寻求新的“突围法”?未来新华文轩还会给我们带来哪些惊喜?

广东快乐十分QIANGHUAPINPAI,DAZAOXIANSHANGXIANXIARONGHEFAZHAN。

广东快乐十分SHITISHUDIANZUOWEIXINHUAWENXUANDEKANJIAZHUYE、FAZHANGENJI,ZAIZHEICHANGXINGUAN“FENGBAO”ZHONG,SHIBIYAOJIANSHOUZHENDI,GAIGECHUANGXIN。YIQINGQIJIAN,XINHUAWENXUANJIJIDIAOZHENGJINGYINGSILU,KAIZHAN“ZHAIJIA?YOUSHUWEIBAN”FUWUHUODONG,SHEQUNHUATUIGUANG、ZAIXIANHUAYINGXIAO、WUJIECHUPEISONG,TUIDONGSHIXING“XIANSHANGYUYUE+XIANXIAPEISONG”XIANSHANGXIANXIARONGHEGOUSHUMOSHI,JIJIANGULEFANGKONGANQUANDEYAOQIU,YEMANZULEDUZHEDEGOUSHUXUQIU。TONGSHI,JIN200JIADUOPINPAISHUDIANLIYONGXINJISHU,SHIYONGXINFANGSHI,YISHEQUNYUEDUFENXIANG,XIANSHANGZHIBODAIHUODENGFANGSHIKAIZHANXIANSHANGHUODONG,MENDIANKUCUNTONGCHENGJIKEPEISONG,2400+YUANGONGFENXIAO……JIANGYUANBENBIAOZHUN、TONGYIDESHITIMENDIANZHUANHUAWEI:YIDUOGEXIFENSHEQUNXUKE+DUOGEXIANSHANGQUDAOXIAOSHOU+DUOGEXIANXIAMENDIANXIAOSHOU+DUOGERENYUANFENXIAO(RENRENDOUSHIFENXIAOYUAN、RENRENDOUSHIKUAIDIYUAN)XIANGJIEHEDEMOSHI。

广东快乐十分WEILAI,XINHUAWENXUANJIANGGUANCHELUOSHI“PINPAIJINGYING+RONGHEFAZHAN”DEJINGYINGSILU,KAICHUANGZHENXINGSHITISHUDIANXINJUMIAN:JIANGQIANGHUASHITISHUDIANDESHICHANGZHUTIDIWEI,CONGZHANLVEGAODUTUIDONGWENXUANLINGSHOUYEWUFAZHAN;CAIQUXINJUCUO,QIANGHUAPINPAIJINGYING,TUIDONGWENXUANSHITISHUDIANPINPAIZAISHANGXINTAIJIE;TUIJINRONGHEFAZHAN,JIAKUAITUIJINSHITISHUDIANDEZHUANXINGSHENGJI。TONGSHIHAIYAOJIADAJIZHIGAIGELIDU,XINGCHENGDUIBIAOFAZHAN、QUANMIANSAIMADEXINJUMIAN。

HENGXIANGTUOZHANKAOPINPAI,ZONGXIANGFAZHANKAORONGHE。

ZAITUOZHANXINDIANFANGMIAN,10YUEFENkids winshareERTONGSHUDIANRENHEXINCHENGDIANJIJIANGKAIYE。

经过此次疫情“大考”,出版发行行业应该有哪些审思和觉醒?

广东快乐十分NEIRONGCHUANGBIANLIYIRANPIANRUO——JINGUANYIQINGQIJIANKANGYITICAI230DUOZHONG,DANJUEDADUOSHUSHIYINGJIZHISHI。DUANPINGKUAI、YINGJING,QUEFASHENGMINGLIHEZHANGXIAOLI。CHUANGXINXING、JINGPINXING、ZHANGXIAOXING、DINGCENGXINGHEGUOJIXINGDENEIRONGYIRANJIAOSHAO。

ZHISHIGONGYINGLITONGZHIYINGJING——XIANSHANGNEIRONGFENGFU,YINGSHIZHANSHIHEXUANCHUANYIWEINONG,JUJIAO、ZHENGHEHETONGCHOUQIANQUE,TONGZHIHUAYANZHONG。ZAIXIANJIAOYUHEZHISHIFUWUSHIFOUHUOQILAI?BIAOMIANDERENAOZHONGGUIYAOQUYUPINGJING。

广东快乐十分YANSHENFUWULIYOUQIQIANQUE——JUXIANYUWULIUHEKONGJIAN,YANSHENFUWUDEFANGSHI、NENGLITUXIANDUANBAN。BIRU,YITUOMEITUAN、ELEMEDENGWAIMAIPINGTAIDEFUWU,JIAOHAOBUJIAOZUO。

广东快乐十分YINGXIAOBIANXIANLIJINGSHOUDAKAO——ZHEIGEXINGYEZUIDADEWENTI,SHIXIAOFEIFANGSHIHEYINGLIFANGSHIDEBOLIYUGELIE。RUZHIBOHENRENAO,DANDAIHUOZHUANHUALVDI。

对出版发行行业未来有什么样的判断?

广东快乐十分CHUBANFUWUGUOJIADAZHANLVEDEZHENGZAIXINGCHENG。ZHUTICHUBAN,“QIANGGUOZHANLVE”DUIYINGDECHUBANQIANGGUOZHANLVE,YOUZHESHENHOUDECHIJIUDEXIAOLI。YAOJIANGCHUBANZHUANHUAWEIZHICHENGQIANGGUODE“WENHUASHENGCHANLI”、“KEJISHENGCHANLI”HE“CHANYESHENGCHANLI”。

广东快乐十分NEIRONGSHENGCHANCHUANBOJIAKUAIMAIRUXINCHANGTAI。NEIRONGYOUQIZISHENGUILVQUXIAN,JIBUHUIBEIYIZHI,YEBUHUIDABAOFA。WOMENYINGDANGJIAOTASHIDIZUOHAOCHANGTAIXIADEZHISHIFUWU、CHUBANFUWUDEFANGSHIFANGFA。

广东快乐十分XIANSHANGBINGFEIWANNENG。TONGGUOZHEICIJIZHONGJIANYANGENGQINGXINGDIKANDAOZHEIYIDIAN。XIANSHANGXIANXIARONGHECAISHIWANGDAO。

CHUBANFAXINGDEWENTIBUHUIYINYIQINGERGAIBIAN。DUANBANHAISHIDUANBAN,ZHILINENGLIHEZHILITIXIDEWENTI,BEIYIQINGBAOLUCHULAI。5G、RENGONGZHINENGZAICHUBANFAXINGZHONGDEYINGYONG,YANZHONGZHIHOU。

NEIRONGCHUANGYICHANYEDEKUAJIERONGHEQUSHIGENGQIANG。CHUBANYAOYONGYUXIANBEIRONGHE,ERBUSHIDUANZHEJIAZIDENGZHEQURONGHE。

SHITIKONGJIANDEWEILAIQUJUEYUZHEIZHONGRONGHEQIANZHANYISHIYUZHANWEINENGLI。SHITISHUDIANHAIMEIYOUZHUANDAOZHISHIFUWUYUKONGJIANFUWUJIAORONGDE2.0MOSHISHANG。

阅读量:

XINHUAWENXUANCHUBANCHUANMEIGUFENYOUXIANGONGSI

广东快乐十分SHUICPBEI16028607HAO-1

DIZHI:SICHUANSHENGCHENGDOUSHIJINNIUQURONGBEISHANGMAODADAOWENXUANLU6HAO